Interim & Fractional CMO
Hello, welcome to
Mucho Marketing.
I’m Tim Buchanan.
An interim and fractional Chief Marketing Officer with FTSE 100 and founder experience.
& commercially focused.
What I deliver
Commercial growth and effective marketing that is efficient, compliant and measurable.
I work with leadership teams, investors and boards in financial services, insurance, fintech and other regulated markets.
My clients need growth that is efficient, compliant and measurable, whether they operate in one country or many.
I specialise in lean marketing operating models: the structures, teams, technology and processes that let one marketing engine serve several markets and regions without duplicated cost.
Services
Interim and fractional marketing leadership, at board level.
Mucho Marketing provides interim CMO and fractional CMO services in the UK and internationally. Tim Buchanan, a former FTSE 100 Global Marketing Director, gives financial services, insurance, fintech and regulated businesses senior marketing leadership without the cost or delay of a permanent hire.
Full-time, fixed term
Interim CMO & interim marketing director
Step-in leadership for 3–9 months: cover a vacancy, steady a function, lead a turnaround, transformation or post-acquisition integration.
Part-time, ongoing
Fractional CMO & fractional marketing leadership
A part-time CMO who builds and runs your growth engine across markets, at a fraction of the cost of a full-time hire.
Experience
Who you get
FTSE 100 Global Marketing Director, agency founder and multi-market operator across the US, UK, EU, LatAm and Asia.
Interim or fractional: which do you need?
| Interim CMO | Fractional CMO | |
|---|---|---|
| Commitment | Full-time, typically 3–9 months | Part-time, ongoing, set days per month |
| Best for | Vacancies, turnarounds, transformation, post-acquisition | Scale-ups and growing businesses needing senior leadership without a full-time cost |
| Focus | Stabilise, decide and deliver within 90 days, then hand over | Design and run the marketing engine that takes you to scale and new markets |
| Outcome | A leaner, scalable team and a plan the business can run | Consistent, measurable growth to the board’s numbers |
Sectors
Financial services · Insurance · Insurtech · Fintech · Asset management · Professional services · Financial trading · Retail and travel · PE-backed and regulated B2B businesses.
Track record
Built, refreshed, launched, scaled.
A lean, multi-market operating model across the US, UK, EU and Asia.
Martech and digital transformation across a legacy estate of 200+ applications, consolidated to 30 core capabilities.
For a market-leading multinational brand.
Go-to-market launches in Brazil, Argentina and Mexico for retail and travel brands.
E-commerce and marketing scale-up across geographies for Asset Management.
Marketing agency founder, with London start-up experience.
& financial services. More new business
from a leaner marketing engine in 90 days,
to the board’s numbers.
How it works
One engine. Many markets.
Brand, platforms, data and content are built once at the centre. Each market plugs in, adds local insight and activation, and goes live faster, without duplicated cost.
Hover or tap a market to see what plugs in.
Insights
Latest thinking
Operating models
One marketing engine, many markets
Why duplicated country teams quietly drain growth budgets, and what to build instead.
Interim leadership
The first 90 days of an interim CMO
A practical sequence for stabilising a marketing function and showing results fast.
Martech
From 200 tools to 30 capabilities
How to rationalise a legacy martech estate without losing momentum.
FAQs
Interim and fractional CMO: common questions
What is an interim CMO?
An interim CMO is a senior marketing leader who steps into a business full-time for a fixed period, typically 3 to 9 months, to fill a gap, lead a transformation or stabilise a marketing function, then hands over to a permanent team.
What is a fractional CMO?
A fractional CMO is a part-time Chief Marketing Officer who works with a business on an ongoing basis for a set number of days each month, giving board-level marketing leadership at a fraction of the cost of a full-time hire.
What is the difference between an interim and a fractional CMO?
An interim CMO works full-time for a defined period to cover a gap or lead a change. A fractional CMO works part-time on an ongoing basis to build and run the growth engine. Mucho Marketing offers both.
Which sectors does Mucho Marketing specialise in?
Financial services, insurance, insurtech, fintech, asset management and other regulated markets, for businesses operating in one country or across several regions.
Who is Tim Buchanan?
Tim Buchanan is a UK-based interim and fractional CMO and former FTSE 100 Global Marketing Director. At Hiscox Insurance he led a global marketing team of 100 people and a $100 million budget, reporting to the Group CEO. He also founded a London digital marketing agency.
How quickly can you start?
Tim is available now for interim mandates and fractional roles and can usually start quickly. Book a 15-minute growth conversation to discuss your brief.
Step in now, or build for the long run.
Whether you need an interim leader to step in now or a fractional CMO to build your growth engine across markets, I bring senior strategy and hands-on delivery.
Get in touch