Interim CMO services
Interim CMO and interim marketing director, available now.
An interim CMO is a senior marketing leader who steps into your business full-time for a fixed period, typically 3 to 9 months, to fill a gap, lead a transformation or stabilise the function. Mucho Marketing provides interim CMO and interim marketing director services from Tim Buchanan, a former FTSE 100 Global Marketing Director, for financial services, insurance, fintech and regulated businesses.
Book a 15-minute callWho it’s for
When you need senior marketing leadership now.
- Your CMO or marketing director has left and the search will take months.
- Growth has stalled and the board wants a reset.
- You have made an acquisition and need to integrate marketing teams and brands.
- You are running a brand refresh, operating model change or martech transformation.
- You are PE-backed and need marketing to support a value-creation plan or exit story.
Problems solved
What changes when I step in.
- Duplicated country teams, agencies and tools merged into one lean engine.
- Unclear budgets turned into a clear budget shape with measures the board trusts.
- Compliance review built into the content and campaign process.
- A sprawling martech estate rationalised around core capabilities.
- A team that is settled, focused and able to run without the interim.
How it works
The first 90 days.
Days 1–30: Listen and stabilise. Meet the board, sales leaders and team, find the two or three issues that matter most and settle the function.
Days 31–60: Decide. Agree the operating model, budget shape and the measures that will prove progress.
Days 61–90: Deliver. Ship visible wins, hire or restructure where needed, and leave a plan the business can run. Read the full 90-day approach.
Proof
Track record.
At Hiscox Insurance, reporting to the Group CEO, Tim oversaw a global marketing team of 100 people and a $100 million budget supporting a Retail book of c.$3 billion. He replaced a country-by-country setup with one model covering the US, UK and EU, reduced spend by 15% and delivered 10% year-on-year new business growth, doubling previous annual results.
He has also led a global brand refresh, consolidated a legacy 200+ martech stack to 30 core capabilities, launched in Brazil, Argentina and Mexico, launched a new $20m digital revenue line, and founded and run a digital marketing agency in London.
More about Tim Buchanan · Need ongoing, part-time support? See fractional CMO services.
FAQs
Frequently asked questions
What is an interim CMO?
An interim CMO is a senior marketing leader who joins full-time for a fixed period, typically 3 to 9 months, to fill a gap, lead change or stabilise a marketing function before handing over.
What is an interim marketing director?
An interim marketing director performs the same role as an interim CMO, often in businesses where the top marketing role is titled Marketing Director. Tim takes on both titles.
When should a business hire an interim CMO?
When a CMO leaves suddenly, growth stalls, after an acquisition, during a brand refresh or transformation, or when the board needs senior marketing leadership now while a permanent hire is found.
How quickly can an interim CMO start?
Tim is available now and can usually start quickly, often within days of agreeing a brief.
Do you work outside the UK?
Yes. Tim has led marketing across the US, UK, EU, Latin America and Asia, and works with businesses operating in one country or many.