Fractional CMO services
Fractional CMO and fractional marketing leadership, without the price tag.
A fractional CMO is a part-time Chief Marketing Officer who joins your leadership team for a set number of days each month. Mucho Marketing provides fractional CMO and fractional marketing leadership from Tim Buchanan, a former FTSE 100 Global Marketing Director, to help fintech, insurtech, financial services and regulated businesses scale new business across markets without building a costly marketing department.
Book a 15-minute callWho it’s for
Growing businesses that need a CMO, not a full-time cost.
- Founders and CEOs who have proved the product and now need to scale it.
- Businesses expanding into new countries or regions.
- PE-backed companies building a buy-and-build or international growth plan.
- Teams with good marketers but no senior leader to set strategy and own the numbers.
What you get
Senior strategy and hands-on delivery.
- A marketing strategy and plan tied to the board’s numbers.
- A lean operating model: one engine serving several markets without duplicated cost.
- Brand, positioning and go-to-market for new products and markets.
- Martech and data choices that support measurement and growth.
- Hiring, coaching and managing the team and agencies.
- Regular reporting to the CEO, board and investors.
How it works
Engagement models.
Fractional CMO: ongoing, set days each month, as part of your leadership team.
Growth sprint: a focused project such as a go-to-market launch, operating model redesign or martech consolidation.
Advisory: board or CEO advisory for businesses with a marketing team that needs senior guidance.
Proof
Track record.
At Hiscox Insurance, reporting to the Group CEO, Tim oversaw a global marketing team of 100 people and a $100 million budget supporting a Retail book of c.$3 billion. He replaced a country-by-country setup with one model covering the US, UK and EU, reduced spend by 15% and delivered 10% year-on-year new business growth, doubling previous annual results.
He has also led a global brand refresh, consolidated a legacy 200+ martech stack to 30 core capabilities, launched in Brazil, Argentina and Mexico, launched a new $20m digital revenue line, and founded and run a digital marketing agency in London.
More about Tim Buchanan · Need full-time cover now? See interim CMO services.
FAQs
Frequently asked questions
What is a fractional CMO?
A fractional CMO is a part-time Chief Marketing Officer who works with your business on an ongoing basis for a set number of days each month, giving board-level marketing leadership without a full-time salary.
How much time does a fractional CMO spend with a business?
It depends on the stage and scope. Engagements are agreed as a set number of days per month and can flex up or down as needs change.
Is a fractional CMO cheaper than a full-time CMO?
Yes. You pay only for the time you need, with no recruitment fees, equity or full-time package, while still getting senior strategy and hands-on delivery.
What is the difference between fractional marketing and an agency?
A fractional CMO sits on your leadership team and owns strategy, budget, team and results. An agency delivers specific work. A fractional CMO can also choose and manage agencies for you.
Which businesses suit a fractional CMO?
Fintech, insurtech, financial services and regulated B2B businesses that have proved their product and need to scale new business across markets without building a costly marketing department.