About
Tim Buchanan, interim and fractional CMO.
Tim Buchanan is the founder of Mucho Marketing and a UK-based interim and fractional Chief Marketing Officer. He is a former FTSE 100 Global Marketing Director who leads growth and transformation in financial services, insurance, fintech and regulated markets.
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FTSE 100 scale, founder tenacity.
At Hiscox Insurance, reporting to the Group CEO, Tim oversaw a global marketing team of 100 people and a $100 million budget supporting a Retail book of c.$3 billion. He replaced a country-by-country setup with one model covering the US, UK and EU, reduced spend by 15% and delivered 10% year-on-year new business growth, doubling previous annual results.
He has also led a global brand refresh, consolidated a legacy 200+ martech stack to 30 core capabilities, launched in Brazil, Argentina and Mexico, launched a new $20m digital revenue line, and founded and run a digital marketing agency in London.
Tim has worked and launched business and marketing functions across Latin America, and built e-commerce revenues for leading UK professional services, asset management and financial trading companies.
Specialisms
What I’m known for.
- Lean marketing operating models across multiple markets and regions
- Interim CMO and interim marketing director mandates
- Fractional CMO leadership for scale-ups
- Brand refresh and positioning
- Martech consolidation and digital transformation
- Go-to-market launches and international expansion
- Marketing in regulated markets, with compliance built in